The Client

TXTURED Studio is a Manchester and Cheshire-based interior design practice, working with high-net-worth and ultra-high-net-worth clients on full house renovations and bespoke commercial fit-outs. With a client base built on trust and referral, the brief was clear: build genuine organic visibility in a competitive, design-led market — without compromising the studio's premium positioning.

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The Brief

TXTURED came to Beso Creative for an ongoing SEO retainer to grow qualified organic traffic, strengthen rankings for key Manchester and Cheshire search terms, and lay the technical and content foundations for long-term, sustainable growth on their Webflow site.

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What We Did

• Technical SEO audit and roadmap, identifying and resolving structural issues holding the site back

• Location-specific landing pages, including a dedicated Cheshire page targeting high-value areas such as Alderley Edge, Wilmslow, Knutsford and Prestbury

• Keyword strategy grounded in live market data, prioritising terms with genuine commercial intent over vanity search volume

• Internal linking and content structure improvements to reinforce page-level relevance for commercial and residential services

• Monthly reporting and roadmap planning, keeping strategy clear, honest and tightly aligned with business priorities

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The Results

Since the retainer began, TXTURED's estimated monthly organic traffic has grown from around 219 to over 900 visits, with core commercial search terms for Manchester holding strong page-one positions.

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Off the back of a focused technical and link-building strategy, referring backlinks have grown by 65%, and the site's overall health score now sits at 93%. Keyword performance has moved decisively in the right direction too — the number of top 3 rankings has grown from 3 to 14, and top 10 rankings have climbed from 16 to 25. The newly built Cheshire location page is now live and gaining ground for its target local terms.